I’m Chris Wenzel, a lifetime angler. I have been fishing since I was a child, and I’ve fished all over the country. I’ve worked fishing tournaments, taught young anglers, and competed both as a professional tournament angler and trophy fisherman. When I’m not chasing trophy size fish, I own and operate a tournament circuit and have competed in tournaments all over the country.

I’m so passionate about fishing that I started Execution Lures to provide anglers of all ages with handcrafted lures customized to catch all kinds of fish.

I started making handmade lures about seven years ago. Each lure is built in my shop – using my own experience knowing what works and what doesn’t. I handcraft each lure, and every bait must pass a 5-point quality control hand inspection prior to sale.

A lure is nothing if it doesn’t work. I only sell lures I like and use – reliable lures with proven results. If you have problem with a lure or it breaks – I’ll replace it. Execution Lures warranty is unbeatable and we have a money back guarantee.

Fishing is my passion and I love sharing it with other people. I hope you check out the videos, “how to” guides, and snag one of our handmade lures for your tackle box.

Good luck landing the big one!