Privacy Policy

• Your first name, last name, email address, phone number, and home address;
• Credit card details (type of card, credit card number, name on card, expiration date, and security code);
• Any data you provide regarding your marketing preferences or in the course of participating in surveys, contests, or promotional offers;

You may always choose what personal data (if any) you want to provide to us. However, if you choose not to provide certain details, some of your transactions with us may be impacted.

When using our website, we also collect information automatically, some of which may be personal data. This includes data such as language settings, IP address, location, device settings, device OS, log information, time of usage, URL requested, status report, user agent (information about the browser version), operating system, result (viewer or booker), browsing history, and type of data viewed. We may also collect data automatically through cookies.

We use your personal data for the following purposes:

• Product Orders and Custom Orders: We use your personal data to complete and administer your online Execution Lures orders and payments.
• Customer Service: We use your personal data to provide customer service.
• Customer Reviews: We may use your contact data to invite you by email to write a Google review. This can help other anglers find our handmade lures and other gear and order items that suit them best. If you submit a customer review to us via email, your review may be published on our website.
• Marketing Activities: We also use your data for marketing activities, as permitted by law. Where we use your personal data for direct marketing purposes (e.g. commercial newsletters and marketing communications on new products and services or other offers we think may be of interest to you), we include an unsubscribe link that you can use if you do not want us to send messages in the future.
• Other Communications: There may be other times when we contact you by email, mail, phone, or texting, depending on the contact data you share with us. There could be a number of reasons for this:
  • We may need to respond to and handle requests you’ve made.
  • When you use our products, we may send you a questionnaire or invite you to provide a review about your experience with our website. We believe this additional service is useful to you and to us, as we will be able to improve our website based on your feedback.
• Analytics, Improvements, and Research: We use personal data to conduct research and analysis. We may involve a third party to do this on our behalf. We may share or disclose the results of such research (including to third-parties) in anonymous, aggregated form. We use your personal data for analytical purposes to improve our services, enhance the user experience, and improve the functionality and quality of our online shop.
• Security, Fraud Detection, and Prevention: We use the information, which may include personal data, in order to prevent fraud and other illegal or infringing activities. We also use this information to investigate and detect fraud. We can use personal data for risk assessment and security purposes, including the authentication of users. For these purposes, personal data may be shared with third parties, such as law enforcement authorities as permitted by applicable law and external advisers.
• Legal and Compliance: In certain cases, we need to use the information provided, which may include personal data, to handle and resolve legal disputes or complaints, for regulatory investigations and compliance, or to enforce agreement(s), or to comply with lawful requests from law enforcement insofar as it is required by law.
• If we use automated means to process personal data which produces legal effects or significantly affects you, we will implement suitable measures to safeguard your rights and freedoms, including the right to obtain human intervention.

If you want to opt-out and there’s no opt-out mechanism available to you directly (e.g. in your account settings or in the emails we may send), please contact info@executionlures.com.

• Third-party service providers: We use service providers to process your personal data strictly on our behalf. This processing would be for purposes as included in this Privacy Statement, such as facilitating payments, sending out marketing material, or for analytical support services. These service providers are bound by confidentiality clauses and are not allowed to use your personal data for their own purposes or any other purpose.
• Competent authorities: We disclose personal data to law enforcement and other governmental authorities insofar as it is required by law or is strictly necessary for the prevention, detection or prosecution of criminal acts and fraud.


• You can ask us for a copy of the personal data we hold about you;
• You can inform us of any changes to your personal data, or you can ask us to correct any of the personal data we hold about you;
• In certain situations, you can ask us to erase, block, or restrict the processing of the personal data we hold about you, or object to particular ways in which we are using your personal data; and
• In certain situations, you can also ask us to send the personal data you’ve given us to a third party.

Where we are using your personal data on the basis of your consent, you are entitled to withdraw that consent at any time subject to applicable law. Moreover, where we process your personal data based on legitimate interest or the public interest, you have the right to object at any time to that use of your personal data, subject to applicable law.

We rely on you to ensure that your personal data is complete, accurate, and current. Be sure to inform us as soon as possible regarding any changes to or inaccuracies in your personal data by contacting info@executionlures.com. We will handle your request in accordance with the applicable law.