Over 20 Years of Crafting Handmade Lures

Handcrafted Lures Made Locally in Shop

I’m so passionate about fishing, I started Execution Lures to build custom, handcrafted lures for anglers of all ages. I began making lures more than 20 years ago, starting out with simple lead jigs in my garage. As a mostly self-taught entrepreneur, I reinvested every dollar back into the craft to develop new lures.

Today, my work has expanded to include hand-poured plastics, custom rods, detailed airbrushed finishes, and a full line of lead products — all made by hand with real-world fishing experience.

Quality You Can Trust

Every lure I create is handcrafted in my shop using what I’ve learned from decades on the water, knowing what works and what doesn’t. Each bait goes through a 5-point hand inspection to ensure consistent quality prior to sale.

A lure is nothing if it doesn’t work. I only sell lures I like and use — reliable gear with proven results. And if you have a problem with a lure or something breaks, I’ll replace it. Execution Lures offers an unbeatable warranty and money-back guarantee.

Sharing the Joy of Fishing

One of the biggest thrills for me is catching fish on my own products — but even more fun is seeing my customers land theirs. To celebrate your success on the water, I’m planning to launch a Trophy Page where anglers can submit photos and stories.

Fishing is my passion, and I love sharing it with others. I hope you snag one of our handmade lures for your tackle box and follow along as I add how-to guides, videos, and other resources to help anglers get the most from their gear.

And be sure to check out social media for updates as the new shop comes to life.